BLOG
Ideas and guides on performance marketing.
Practical breakdowns of payout models, tracking, and the numbers that actually decide whether a campaign is worth running — written by the Kapvexa team for advertisers and publishers alike.
Payout models
Tracking
Publisher earnings
Trust & compliance
Advertisers
GUIDE
CPS, CPL, CPI — which model fits your programme?
A plain-language guide to the three payout models and when to use each — with worked math, comparison tables, and common mistakes to avoid.
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TRACKING
Why S2S postback beats pixel tracking
What server-to-server tracking is, why pixels silently fail, and why serious networks run on postback by default.
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PUBLISHERS
How publishers read EPC the right way
Earnings per click tells you more than payout size. A worked example shows exactly why the headline rate can mislead you.
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TRACKING
Attribution windows explained: 24-hour vs 30-day vs lifetime cookies
Why the exact same sale can be worth full commission or nothing at all, purely as a function of one setting nobody revisits.
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TRUST & COMPLIANCE
How affiliate networks catch fraud: spotting fake leads and clicks
Click fraud, cookie stuffing, and lead farms rarely look obviously fake. Here's how the detection actually works.
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PUBLISHERS
Sub-ID tracking: how to see which traffic source actually converts
One affiliate link hides which source, creative, or placement is actually earning. Sub-IDs split it apart.
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PUBLISHERS
How to negotiate a higher payout rate as an affiliate publisher
Most publishers ask for more with nothing but a hope. Here's how to build a case a programme manager can actually approve.
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ADVERTISERS
Affiliate network vs affiliate program: how advertisers should choose
Building your own program and joining a network solve different problems. The real trade-off is control, cost, and speed.
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More guides are being written. Check back soon.